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Sports Business
Rugby Australia announces three-year naming rights deal with eToro
eToro to sponsor Rugby Australia: Rugby Australia has extended its deal with global multi assets company eToro. RA has signed a new three years deal with them. As per the new deal signed,…
Pfizer & BioNTech to donate COVID-19 vaccines for Tokyo Olympic athletes
Vaccine developers Pfizer and BioNTech are set to donate COVID-19 vaccines to athletes and officials involved in the preparation for the Tokyo Olympics after signing an agreement with the…
NENT acquires Formula 1 broadcast rights to strengthen Polish portfolio
The Nordic Entertainment Group (NENT) has acquired Formula 1 broadcast rights in Poland. This allows the company to grow their portfolio among Polish. The sport is itself is very popular in…
ServusTV to Broadcast WorldSBK for Two More Years
Austrian broadcaster ServusTV will continue to broadcast the FIM Motul World Superbike championship until 2024 across Austria, Germany and Switzerland.
Superbike World Championship is a…
Rangers extend 32Red shirt sponsorship with heightened exposure for Unibet
Rangers have renewed their 32Red shirt sponsorship and with the heightened exposure for the Unibet. 32Red shirt remained with them for eight years now and continued to sponsor them. To add…
FedEx Becomes UEFA Champions League’s Official Sponsor after Europa League
FedEx has now moved from being the official sponsor of the Europa League to the UEFA Champions League. The grandest show of European football gets another significant brand to its name.…
United Media strikes deal with FIBA, secures broadcast rights in Southern Europe
FIBA has convinced a long-term and multi-territory partnership in Southern Europe with United Media. It is spread over nine markets across the Balkan countries and the deal gives United…
Glazers uninterested in selling Manchester United despite protest threats
Glazer Family, the owners of famous football club Manchester United are not willing to sell the club despite fans protests in the wake of the Super League. Much has been said about their…
Fox Sports to broadcast 2024 Copa America in US as part of Conmebol TV rights deal
Fox Sports has struck a TV rights deal with CONMEBOL to broadcast the Copa America 2024 in the United States (USA). In the process, they become the new home of the South American national…
Univision’s Euro 2024 Broadcast Plans: PrendeTV to be a key part of the coverage
Univision that has the Spanish rights for Euro Cup is set to make its newly launched streaming service PrendeTV an important part of the UEFA Euro 2024 coverage.
Univision’s TUDN…
NFL Thursday Night Football to Stream on Amazon Prime Video from 2024
Amazon is set to be the platform to exclusively stream NFL Thursday Night Football games from 2024. The company will now host Thursday games for the next 11 years. Amazon becomes the first…